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Changing Minds: The Art and Science of Changing Our Own and …
WebThink about the last time you tried to change someone’s mind about something important: a voter’s political beliefs; a customer’s favorite brand; a spouse’s decorating taste. Chances are you weren’t successful in shifting that person’s beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during … WebPresents a proven way to change minds that relies not on the right words and a sound argument but on addressing the key barriers to change. Includes case studies for changing the minds of consumers, the boss, voters, and extremists. Jonah Berger teaches in Wharton Executive Education’s Strategic Marketing for Competitive Advantage. farm-fresh dining san mateo
The Communicator’s Challenge: ‘Change My Mind’ - iabc
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